Mahindra Partners with Stewart-Haas Racing


Official Tractor of Tough’ To Serve as an Anchor Sponsor for

NASCAR Cup Series Driver Chase Briscoe and No. 14 Team

Mahindra Also Joins Briscoe for 36th Annual Chili Bowl Nationals

SPEEDWAY, Ind. (Dec. 10, 2021) – Mahindra Ag North America has joined Stewart-Haas Racing (SHR) as an anchor sponsor for its No. 14 NASCAR Cup Series team and driver Chase Briscoe beginning with the 2022 season.

The multiyear partnership with the championship-winning NASCAR team co-owned by NASCAR Hall of Famer Tony Stewart and industrialist Gene Haas will feature Mahindra Tractors, a brand of Mahindra Ag North America, on Briscoe’s No. 14 Ford Mustang for the majority of the NASCAR Cup Series schedule. The red-and-black No. 14 Mahindra Tractors Ford Mustang will debut in the non-points Busch Light Clash at the Coliseum Feb. 5-6 in Los Angeles before returning to action for the traditional start of the season with the 64th running of the Daytona 500 Feb. 20 at Daytona (Fla.) International Speedway.

Houston-based Mahindra Ag North America is part of Mahindra Group’s Automotive and Farm Sector, the No. 1 selling farm tractor company in the world, based on volumes across all company brands. Mahindra offers a range of tractor models from 20-125 horsepower, implements and the ROXOR side-by-side. Mahindra farm equipment is engineered to be easy to operate by first-time tractor or side-by-side owners and heavy duty to tackle the tough jobs of rural living, farming and ranching. Steel-framed Mahindra Tractors and side-by-sides are ideal for customers who demand performance, reliability and comfort at a great value. Mahindra dealers are independent, family-owned businesses located throughout the U.S. and Canada.

“NASCAR, Stewart-Haas Racing and Mahindra’s shared values form a strong platform for us to connect with existing and potential customers. Our partnership with SHR provides an opportunity to tell our story to the wide audience of NASCAR fans who enjoy the outdoors and working their land,” said Viren Popli, President and CEO, Mahindra Ag North America and Mahindra Automotive North America.

<